Tiffany & Co.

  • Ecommerce Business Analyst, EMEA – 12 months Maternity Cover

    Location UK-London
    Req #
    38080
    Category
    E-Commerce
  • Overview

    The Ecommerce Business Analyst is instrumental in supporting the growth ambition of Ecommerce for Tiffany & Co. in EMEA. The team manages 9 Ecommerce enabled countries from 6 websites. We have standalone sites for UK, Italy, Germany, France & Spain.

     

    The role is focused on three key areas. Firstly carrying out detailed research on website performance to provide insights to drive future priorities and projects. Secondly reporting on and understanding financial performance, monitoring the delivery of KPIs and liaising with Global Digital Commerce to ensure that the regional performance is accurately represented and insights are captured. Finally providing decision-support analysis, for example projecting sales and orders to inform capacity planning at the Distribution Centre (DC), evaluating high value CRM programmes for online clients and evaluating specific initiatives.

    Responsibilities

    Website Analytics

    • Responsible for establishing website KPIs and hypotheses and then tracking their performance. Monitoring key customer experience improvements (features/ functionalities) launched on the website. Report on and share with global teams whether new functions and features are delivering against expectations.
    • Responsible for providing analytics to define the business requirements needed for new features/ functionalities/redesigns of the website, within the constraints of the global platform.
    • Support the Digital Marketing Lead with analysis of the effectiveness of traffic flows to the sites to help inform the development of future campaigns.
    • Track the on-site search trends by individual site to support the Ecommerce Manager with merchandising decisions.
    • Leverage the Content Square analytics tool available on the UK site to understand the customer journey and recommend improvements.
    • With the advent of A/B testing (2019) provide the team with analysis and insights for website optimisation (conversion and AOV)
    • By working in a cross-functional environment gather support and communicate website performance effectively for senior management.

     

    Financial Reporting and KPI tracking

    • Ownership of creating impactful and easy to understand reporting tools to be shared with the wider business to promote an omnichannel mindset across the region. A range of reports is required for different audiences: - weekly for the team, monthly for regional market leads, regional finance and Global Digital Commerce team, quarterly for Global Finance.
    • Reports to include sales performance, plus re-forecasting of sales projections on a monthly basis. Key website metrics: - traffic, orders, conversion, AOV.
    • Provide regular reports (monthly/quarterly) summarising industry and consumer trends and their implications for Tiffany.com to keep the team informed and help guide future developments.
    • Support Senior Director Ecommerce in competitive benchmarking & annual strategic planning analyses, including 3 years sales forecasts by country.

     

    Business Analytics

    • Working in a cross-functional environment to understand interdependencies with other departments, coordinate analysis to inform business decisions.
    • Provide insights and recommendations based on analysis in multiple settings. For example, evaluating CRM efforts, projecting orders to inform capacity planning and specific market studies.
    • Support the team in translating analytics into opportunities to optimise budget, drive more traffic, improve conversion rates and repeat purchase.
    • Partner with the Senior Director to provide supporting data to articulate opportunities for future growth for presentation to Senior Management at both a Regional and Global level.

    Qualifications

    Required Qualifications/Primary Job Requirements

    • Up to 5 years of experience in analytical roles, preferably in e-commerce / retail

    • University degree or equivalent

    • Experience in working on evaluating and optimising website performance, including use of website analytics tools – Adobe Analytics, Google Analytics, Content Square or similar.

    • Organised and structured with a proven track record of generating relevant insights

       

    • Must have strong general business acumen

       

    • Proficient in MS Excel and PowerPoint

       

    • Hands-on, “get-it-done”, results-driven mentality

       

    • Tenacious and not easily deterred

       

    • Logical and creative thinker; comfortable with ambiguity and solving complex business problems and generating insights

       

    • Strong project management and communication skills

    • Experience working with cross-functional teams

    • Previous experience working across EMEA would be beneficial

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